When you create a QR code for users to interact with you or your businesses, you have an ethical responsibility to follow QR code best practices to reduce the risks of cyber attacks on your business and patrons. The only information people don’t formally give up is the time of scan, location of scan, device used for scanning, and type of browser. They choose to give information voluntarily. Long story short: using QR codes to collect first-party data presents an ethical alternative to third party cookies because it doesn’t involve tracking people’s behavior. If the user chooses to fill out their information, you can use that information to find patterns amongst other users and tailor products and campaigns to meet their needs better. That person can choose to give their information or exit the browser and not give their information. You can’t track the whereabouts or gather personal information from a user’s phone.Īfter scanning the QR code, you can send that user to a survey or email signup form. If set up dynamically, you can see the time, location, device, and the browser used for that scan. Let’s say a user scans a QR code at a restaurant. You can use dynamic QR codes to collect user’s data, but not in the way you think. While more challenging, first-party data offer more value because it’s more accurate and comes about by users actively participating in the product. With the phase-out of third-party cookies, first-party data stands as the more ethical way to gather marketing information on consumers. That means you need to turn to first-party data for marketing decisions.įirst-party data is information given by the user itself. Due to new legal regulation and public concerns over privacy, large browsers continue to phase out third-party cookies that track user’s behaviors without their expressed consent. People want their information private and only given with their consent. You probably rejoiced when third-party cookies allowed you to track consumer’s behaviors across different websites and browsers, but consumers didn’t. “The most common way hackers exploit QR codes is when people don’t follow QR code best practices and expose flaws in the set-up process.” Ethics of using QR codes to collect first-party data Criminals can easily cover up your QR code with their own QR code, leading your customers to malicious websites. If you have QR codes posted in a public place, check them for signs of tampering. This way, users can only access the information after they’ve scanned the QR code and entered the correct password.
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If you’re using QR codes to share private documents or exclusive content, set up your QR code with password protection. When users see the padlock symbol on the left side of the URL, they are more likely to interact with the site knowing it’s secure. This digital certificate authenticates a website’s identity and enables an encrypted connection to keep transactions and customer information secure. The customization of your QR code sends a message of authenticity to your customers and they’ll be more likely to scan your code without worrying it’s fraudulent. Hackers struggle to replicate a custom QR code and will often avoid it. You can customize your QR code with your brand colors and logos to enhance brand identity. You don’t need a black and white QR code. Use a reputable, secure QR code generator so your code is unique, private, and does not send users to the wrong nefarious website.
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